Welcome to Executive Finance

We are Blair Cook CPA, CA CPA (Ill) MBA and Jennifer Nicholson CPA, CA. We are both many-time CFOs and corporate directors working across diverse industries. We also happen to both possess a passionate interest and extensive background in professional and post-secondary education.

Our passion and our mission is to develop and deliver professional development that engages and educates financial professionals to meaningfully improve workplace performance.

Blair Teaching

Our advisory services deliver on this mission by:

Surveying the latest thought leadership supplemented with our own thinking and experiences on topics of interest and importance to financial professionals.

Engaging our audience to actively participate in their own learning and development using interactive cases and peer discussions.

Providing tools and methodology that participants take away from the course and apply in their everyday workplace.​​​​

“Executive Finance is really an ideas company. We think deeply about matters of importance to our clients and seek out solutions that make a positive and lasting impact”

At Executive Finance, we are both easy to work with and flexible in our arrangements. Contact us today and let’s talk about your career or company challenges. Together we can determine if we can help. It costs nothing to have the conversation and we love meeting senior finance professionals from around the world. .

Who We Are?

We are seasoned financial executives and professional educators with over 40 years of experience behind us. We are both professional accountants with experience in public practice, senior executive roles, and have served on multiple corporate boards. We have developed, taught, and presented topics and courses across post-secondary, professional certification, and professional development sectors.

What We Do?

Our clients are both individuals and organizations. We offer a number of development courses and programs targeting financial professionals and organizations. Many organizations engage us on a short-term basis to assist with strategic and financial matters. We specialize in helping organizations transform and reinvent themselves and have a long track record of working in turnaround situations.

How We Do It?

We are very flexible in how we work. We often work directly with our clients, but where geographies make this impractical, we utilize technology to provide one-on-one content and services. Our approach is to first understand your objectives before any commitments are made. These upfront conversations are critical to ensure that we both can prosper from establishing a business relationship. When there is a strong fit, we will custom develop an approach, content, and service arrangements that will meet your needs. Contact us to start the conversation today.

We love making connections with other financial professionals from around the world and developing relationships and partnerships to do work together. If you answer yes to any of the following questions, we definitely want to hear from you:

Are you aspiring to become a financial executive in your career?

Are you already a financial executive, but looking to deepen your contribution to your organization?

Are you a professional institute looking for speakers, presenters, courses, or programs to offer your members?

Are you an organization that is contemplating or in the midst of significant transformation and unsure of what to expect?

Blair Cook
Blair Cook

Blair is a many-time corporate director, CFO, author, speaker, educator, innovator, and thought leader. His educational videos of accounting and finance have million of views on YouTube. He has keynoted and spoken at national conferences from New York to Toronto. Along with Jen, he co-hosts CPA Canada’s podcast series “CPA Success Podcast.” He works with real businesses to experiment with theories and practices developed both in the academic and real world. He then shares these experiences and stories with others of what works, what doesn’t, and what was learned. He is the author of The Illiterate Executive: An Executive’s Handbook for Mastering Financial Acumen. 

Illumeo Certified Instructor
Jen Nicholson
Jennifer Nicholson

Jen is a dynamic financial professional with over 20 years of leadership experience in public practice, academia and industry. Jen is the co-host of CPA Canada’s podcast series “CPA Success Podcast.” Jen brings to the classroom a broad skill set and experience in all key facets of an organization including operations management, strategic planning, business development, finance, accounting, investor relations, human resources, and project management. Jen has a passion for making finance more attainable, whether it’s working to articulate strategy in a financial context, bringing clarity to financial communication or teaching accounting to university students. Jen’s career epitomizes the diverse experiences and roles that CPAs play in industry – from financial to operational leadership. 

Illumeo Certified Instructor

Customer Reviews

What our customers have to say.

"Behind Boardroom Doors" was a very informative course, detailing the activities of the board, and how the interaction of the directors occurs, both with and without management."

KEITH JOHNSON, Director at Waterjet Holdings

"I'm becoming a big fan of Blair Cook! Interesting, specific, relevant information for CFOs or other financial leaders in business presented in an engaging manner.  Well done!"

MONTE SMITH, Controller at Gerding Companies Inc.

"I have listening to many instructors in my CPA CPE quest this go round.  There were several very good courses and presentations available, but Mr. Cook is the most captivating liveliest and most knowledgeable in all I have heard"


"While - as Blair even says - "First 100 Days as CFO" course may be considered fairly high level, it's a great overview and very clearly and succinctly delivered.  As a CFO myself, I found it a wonderful refresher/reminder on key things I need to be considering as I step into a new organization.  Thanks Blair!"

ED SCHAFFER, CFO at Rimini Street Inc.

"I am a finance professional who has worked in this field for many years and I think Blair is one of the best presenters I have ever had the pleasure of listening to - Great Job"


Our Partners

We primarily offer our content through our partnerships with professional accounting bodies, post-secondary institutions, and leading professional development providers. Our content has featured prominently with all the following partners:

Illumeo Certified Instructor